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Challenge/Test - Transition
name recognition from US Rentals to United Rentals. Become the main choice
for contractors and homeowners - and do it with a limited marketing budget. |
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Solutions -
Focus on contractors since this market generates 75-80% of the business
revenue. Utilize sports sponsorships in regional media markets to reach
the target audience. Working with organizations such as San Francisco Giants,
Sacramento Kings, Portland Trailblazers, Oregon State, Sacramento State,
and University of Nevada to gain exposure with the perks of promotional
support. |
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Results - United
Rentals Northern California District has ranked in the nation's top 3 most
profitable regions each of the past 3 years. United Rentals dominates the
rental landscape and has expanded their footprint with new locations and
increased revenue. |
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Methodology/TactIc - Through
the use of sponsorship and promotion packages we are able to get the message
to the target audience and simultaneously provide the client with a means
to entertain their own customers. This VIP treatment includes Suite Nights
and Season Tickets to sporting events, as well as other special opportunities
to have logo and name recognition. |
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